SLI Systems’ Customer Wine Enthusiast Wins “Stars of Search” Award
E-commerce site selected for achieving significant uptick in customer conversions and revenue growth with SLI’s Dynamic Product Banners
SAN JOSE, Calif. – October 28, 2014 – SLI Systems (NZX: SLI), an e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites worldwide, today announced that its customer Wine Enthusiast’s Chief Marketing Officer Glenn Edelman was named a Stars of Search” winner at The Direct Marketing Association Conference (DMA2014) in San Diego on Monday, October 27. Presented by The Search Agency, only three notable individuals received the distinction for demonstrating overall excellence and innovation in paid search, search engine optimization (SEO), mobile marketing, and search retargeting.
Wine Enthusiast, celebrating its 30th anniversary this year, is a multi-channel retailer that sells its wine storage and accessories worldwide. Glenn Edelman has led the brand’s overall e-commerce strategy for the past 13 years. Given the growing popularity of product listing ads, Glenn found that the product page was becoming the entry into the Wine Enthusiast site. Because product detail pages are so specific to one product, he needed to find a way to showcase a full catalog of products on the detail pages – above the fold – to ensure customers could readily find the products they wanted to purchase.
To help Wine Enthusiast visitors arriving on product pages find the right products and buy from the site – whether they come in from organic or paid search — Glenn partnered with SLI and implemented the company’s Dynamic Product Banners. Now, when a visitor arrives on a Wine Enthusiast product page, SLI’s service automatically displays merchandising banners with additional items related to the terms or phrases the visitor originally typed into the search engine. With this capability, visitors are more prone to stay on the site and complete a purchase as they can readily explore merchandise and quickly find the most suitable product or products.
“To date, Wine Enthusiast has experienced a 17% click-through rate (CTR) on Dynamic Product Banners – a value of more than $6 per click,” said Edelman. When visitors interact with the banners the company sees a 48% increase in revenue-per-click and a 14% increase in conversion rate. The banners are also making a real impact on lowering Wine Enthusiast’s bounce rate from landing pages.”
SLI CEO Shaun Ryan stated, “It’s great to see Glenn acknowledged for his successful innovation on Wine Enthusiast. It’s a simple but incredibly powerful way to improve the user experience and increase conversion rates. We congratulate him on winning a well-deserved spot in the Stars of Search.”
Ryan went on to add, “This achievement comes right after SLI being recognized for the Best Product at the eCommerce Awards for Excellence in London, SLI customers Appliances Online and SurfStitch being named Best Pureplay Online Retailer winners at the Online Retail Industry Awards (ORIA) in Australia, and securing top prize at the World Retail Awards in Paris. It’s wonderful for us and our customers to be recognized globally by the industry for our leadership in e-commerce.”
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit SLI Systems.