SLI Systems and Snow + Rock to Present at Internet Retailing Expo UK March 21st
Snow + Rock and SLI Systems Execs to Discuss Site Search User Experience, Mobile and Social Commerce, and Testing and Analytics
LONDON, UK – March 19, 2012 – SLI Systems (www.sli-systems.com) today announced that David Kohn, head of multichannel at Snow + Rock, will join SLI Systems in three SLI-hosted sessions at the Internet Retailing 2012 Expo, taking place March 21st and 22nd in Birmingham, United Kingdom. Kohn will share the stage with Steve Groenier, e-commerce consultant, and Chris Edge, SLI Systems’ UK customer success manager, at the following hands-on workshops:
Site Search and the User Experience (March 21st, 2:00 – 2:30pm), presented by David Kohn: Discover why site search is an essential aspect of an ecommerce site, and best practices to improve the user experience.
Continuing Trends – Mobile and Social Commerce (March 21st, 2:45 – 3:15pm), presented by Steve Groenier: As mobile and social media become more popular channels for shoppers, learn how to stay connected with customers by using site search on your mobile site and linking with social media channels.
Site Search Testing and Analytics (March 21st, 3:30 – 4pm), presented by Chris Edge: Site search is an important solution to help users find the product they are looking for, but it can also help indicate how visitors are interacting with the site, which search result they most click on, and what improvements you can make to increase sales and revenue. Learn from the experts the best practices for using your site search analytics and how to test different layout options to optimise your site search.
Snow + Rock, an SLI Systems customer, is the United Kingdom’s number-one ski clothing and equipment retailer, selling online and through 24 stores throughout the UK. “David Kohn’s experience with online retailing will help Internet Retailing 2012 Expo attendees better understand the latest strategies for optimizing site search,” said Thierry Costa, VP of marketing at SLI Systems. “These sessions will help retailers discover the importance of site search for e-commerce, the best practices for the search results page, how to leverage site search to improve mobile and social commerce, and what testing and analytics reveal about site visitors and the way they interact with an online shop.” These workshops will be held in workshop room B.
About SLI Systems
SLI Systems provides full-service, customized, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit www.sli-systems.com, or read the company’s blog at http://blog.sli-systems.com/, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems, or listen to SLI hosted ecommerce podcasts at http://www.ecommercepodcast.com/.