Eason and Son Reports 73% of Online Revenue Attributed to Site Search Users After Deploying SLI Systems Technology
Ireland’s largest online bookstore leverages intelligent site search and navigation technology to quickly connect shoppers with the products they’re most likely to buy
LONDON, United Kingdom, 2 February 2015 – Easons.com, the largest online book and e-book store in Ireland, now attributes 73% of its total online revenue to search users, with approximately 40% of all site visitors using its online search box. These accomplishments are a result of implementing technology from SLI Systems (SLI.NZ), which helps online retailers increase sales by connecting shoppers with the products they’re most likely to buy.
Easons.com, also known as Eason and Son, has been an Irish institution since 1886. The bookstore boasts more than 60 retail shops throughout Ireland with its flagship store located in Dublin.
The Easons.com site, launched in 2010, has almost 2 million products including books, e-books, stationery, magazines, toys and games. To enable online shopping to be even easier for customers, the company turned to SLI to attain a flexible, fast and accurate search and navigation solution.
Easons.com implemented SLI Learning Search™, SLI Learning Navigation™ and SLI Rich Auto Complete™. Learning Search™ uses patented technology to continually learn from visitors’ online shopping activity to deliver the most relevant results. Learning Navigation™ dynamically builds site navigation pages and continually re-ranks products based on user behaviour, showing the most relevant products toward the top. Rich Auto Complete™ speeds shoppers’ path to the right product by automatically presenting relevant products, images and other information as soon as visitors start typing letters into the search box.
Rich Auto Complete is credited with converting Easons.com customers at double its average rate and generating 25% of the site’s total revenue. With around 40% of customers using the search box, Easons.com shoppers now find what they are looking for quickly and efficiently.
The improved experience for Easons.com visitors has translated to deeper brand loyalty and boosted sales. Shoppers can now browse the online bookstore’s many categories in the same way they might wander through one of the company’s brick-and-mortar stores.
Speaking about the power of search, Yvonne Phillips, e-commerce manager at Easons.com said, “We already see the value of our investment since our deployment of SLI last year. Conversion rate is higher and customers find products more quickly. The ability to create bespoke landing pages and learn from our customers’ online activity enables us to be more innovative and further influence revenue.”
Easons.com also uses SLI Merchandising and Reporting Console to gain better insight into shoppers’ behaviour and to identify new trends. A one-to-one relationship with an SLI dedicated Customer success manager also makes it easy for the company to get the most from SLI e-commerce accelerated solutions.
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.
Founded in 1998 to provide customers with another way to purchase books and Eason Gift Cards from the comfort of their own computers, Easons.com has grown into Ireland’s best online book and eBook shop. With free delivery anywhere in Ireland and the UK for orders over €10 and a huge range of titles, Easons.com provides the great value and service central to the Eason brand, nationally and internationally. The Eason website enables people from all over the world to purchase Irish books not always available to them locally. In 2012, Easons.com won the Retail Excellence Ireland award for National Website of the Year. For more information, visit www.easons.com